The Super Bowl is one of America’s favorite holidays, though it’s not technically a holiday, and most celebrants could not care less who’s playing. That’s partly because the Super Bowl provides us with entertaining ads and ads that spark debates. They are hysterically funny, or sexy, or heartwarming. Super Bowl is a prime time for a lot of companies to air their commercials. Every Super Bowl there is a bidding war in millions of dollars that goes between major corporations for a thirty second spot during Super Bowl season. The main ads that are usually on display are one of the great ads that end up winning the Advertising Awards.
The ads remind us of how great this country is, and how much wealth is produced in an environment where humans are free to pursue riches by risking failure. Belching frogs remind us to buy Budweiser. GoDaddy shows us how something as mundane as selling uniform resource locators, or URLs, can be irresistibly sexy. The Super Bowl is that rare TV occasion in which the ads, quite possibly, get more attention than the show they’re paying for.
Another technique that the companies use are to make banned ads to get peoples attention through viral video posted on video sharing websites like youtube.com. This year, and in recent years past, GoDaddy has produced ads it intends to broadcast and ads the company’s executives must know are too racy to air. Americans are perfectly capable of handling controversial and provocative material, including the most outrageous ads by People for the Ethical Treatment of Animals and men-on-men dating sites. Let the viewers decide which Super Bowl advertisers to reward and which ones to ignore.
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