For those who don't know what WSIB stands for its short for Workplace Safety & Insurance Board. WSIB started airing aggressive and hard-hitting ads to raise awareness about occupational health and safety. The campaign included television ads that showed "accidents" and talked about how it could have been avoid such as the video above. They also have other ad campaign such as "Think Again" and "Prevent It". The Think Again campaigns were aimed at young workers and according to WSIB 51% of respondents were aware of WSIB ads. I highly suggest you check out these websites such as prevent-it and young worker
The video I posted above had the least amount of gore in it. There are other graphic ads, which send out a strong yet simple message, which is to avoid accidents by refusing to do work at an unsafe environment. Trust me being one of the victims of workplace accident I highly suggest anyone who works to keep it safe and avoid unsafe work.
WSIB also has a student video contest where student make a workplace video ad and the winner gets a cash amount. Check out the URL to see the ads created by 2009 winners. Finally, I think WSIB's Workplace safety ads were a great idea to improve awareness about unsafe work practices in Ontario. There are lots of videos on YouTube if you want to check them out. There are even mock-up made my people around the world some of them are funny while some are not. I would love to hear some comments on what you think about this topic. There is a poll on blog too so “VOTE” for your favorite answer.
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